We're committed to building productive business relationships.
Our commitment to partnership is a core principle of our company
values. We are honest in our dealings with others, we respect the
uniqueness of each individual and we value the relationships we create.
Your Business Consultant
From the time you apply for a Caltex franchise, to the time you begin
operating your own Caltex station, you will have a Caltex Business Consultant
to assist and support you. Your Caltex Business Consultant ensures that you have
access to all available resources to start and grow your business.
Site Construction and Design
Construction of service stations involves a wide range of design
standards and material sourcing. Our engineers can give feedback to help steer
your way through, so you not only get the job done correctly, but efficiently too.
Training
As a Caltex retailer, you receive training in business planning, product knowledge, people
management, facilities upkeep and safety and security.
As a global company, we share international best practices and provide our
retail operators with the latest and best information from around the world.
Brand and Marketing Support
We are committed to continuing to grow the star power of Caltex. Our world
class advertising campaign; "What Drives You", and regular national
promotions help to attract customers onto your forecourt. Our local site
marketing toolkit provides resources, so you can create your marketing
materials tailored to appeal to the specific needs of your community. Being
locally relevant is an important part of the Caltex brand.
To take a sneak peek at our different advertising campaigns, click here.
Business Tools
We provide a number of business tools to help you in the day-to-day
management of your business.
Caltex Retailer's Manual - This step-by-step operating manual provides
detailed guidelines on the daily management of your Caltex station.
Caltex Stock Management Process - If properly utilized, our fuel inventory management process
helps assure fuel integrity and quantity reconciliation.
Customer Service Tracking System - Our mystery shopper program addresses a
series of 17 quality-of-experience standards, with participating stations
reporting benefits in terms of both staff motivation and customer satisfaction.
Customer Service Centre - The customer service centre handles all orders and
inquiries for retailers and customers.
Financial Support - We work with you individually to develop a financial
support package that best suits your needs.
Walk into any major Caltex station, and you'll recognise the Caltex brand
experience - bright, strong, dynamic colours, modern equipment, clean and safe
forecourts. But most of all, you'll notice the respectful, helpful and friendly
service personnel who treat every person as an individual, not just a customer.
Service is an important part of the brand experience, and it doesn't happen
by accident. It's the result of picking the right people and partners to work with,
professional training and the careful execution of Caltex proprietary programmes.
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Only Caltex petrols contain Techron®, an exclusive ingredient developed with
more than 25 years of continuous research and development. Caltex petrol
with Techron is unbeatable at cleaning vital engine parts to help cars perform
at their best. Caltex Diesel is a quality fuel trusted by our commercial and
retail customers.
To more about Caltex with Techron®, click here.
Motorists also know that when it comes to engine oils, they can trust the
world-famous lubricant brands of Caltex Delo and Caltex Havoline.
In addition, many Caltex stations have the Star Mart convenience store,
where customers can expect a wide range of groceries and products in a
clean and comfortable environment.
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The Caltex StarCard is an established credit payment service for company
or private use. It allows 30 days of interest-free credit with no joining or
membership fees. Card holders even enjoy special discounts and privileges.
Caltex's StarCash is a new stored-value card that can be used for fuel
purchases only at Caltex retail outlets. The StarCash card makes an attractive
gift, builds loyalty back to our stations, and it's a great way for business
owners to control expenditure.
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